The full story is password-protected
Research, hypothesis, iterations, the trade-offs I'd make differently, and how this fed Vanta's AI-native self-serve work.
Need the password? Email me.New customers stalled before the work even started. They called the roadmap overwhelming, and what it showed didn't match their real progress, so they stopped trusting it.
Most were first-time founders and engineers with no compliance background, paying for Vanta to unlock revenue. Every week they stayed stuck was a week closer to churning.
